For business owners trying to increase their visibility online, one must understand how to improve their local SEO. Your local SEO, or search engine optimization, can be measured by how well you can identify your site or business through a local search. There are many methods to ensuring that search engines can identify your site and services. By knowing all the potential avenues that customers can discover your site, you can build a web presence that will greatly improve traffic to your business. Listed below are some simple methods you can use to improve your local SEO.
- Create a business page on Google+
Creating a Google profile is easy, and creating one is one of the simplest ways to make your business or service easily found. Upon making a Google profile you will automatically rank higher in local search yields. You will not only have an avenue to connect with customers and other businesses, you can also expect all updates on your profile to be searchable almost instantly. Your profile will also give potential customers access to crucial information like your contact information, location, and what your business provides. A Google page can also provide an avenue for customer feedback. So long as you grant customers good service, their feedback will generate more results for your site while also giving your service credibility.
- Build your local directory listings
Adding your business to directory sites allows for users of those services to find you. Do some research on some of the more prominent directory sites like Yelp, Womo, Startlocal, and others. Adding your site to these services will provide any search engine more links to your business. Make sure that the information that you put in each site is identical to your Google+ page. You wouldn’t want your SEO company in West Palm Beach, FL to be conflated with a completely different state because you wrote rd instead of road for your address. The only thing you should really try to influence difference in is the anchor text in your links (The text that is used for the direct link to your site). Anchor text variation will create a broader foundation of keywords for your site to be found through.
To know what to write, it doesn’t hurt to research competing businesses. See how they lay out their information and also use sites like Ahrefs to identify how traffic is directed to them. After reviewing traffic data, you can incorporate what was successful for your competitors with your own business.
Be wary about doing too much at once. Google has detectors for sudden link spikes and you may get penalized if too many come up. This is because there are sites like Black Hat SEO that businesses, and other web entities, use in an attempt to take advantage of Google’s search algorithm.
- Put great consideration in your personal site’s local title tags
If your business or service has a personal website, make sure the tags and your site page summarize your service and location. Search engines will take this information and rank you among other local web pages with similar searches. The reason you want to establish your location is because you don’t want your service to be jumbled with every single site that correlates to it on the internet. Customers in Orlando, for example, will see that your service is located near them and consider you accordingly.
To optimist your site’s title tags, make your page establish your service or the name of your business, your location, then a brand name if applicable. If your website has multiple pages, take advantage and use different tags for each one that are still relevant to your service. This will broaden the SEO of your site.
Be wary about your first keyword, as it is usually identified by search engines as the most crucial link to your site. Also keep your title brief, as most search engines only have up to 40-60 characters visible under your anchor text. You want customers to be able to read what your site provides. This will allow them to immediately know if your service is for them.
- Create a blog
A blog will not only create more pages for your site, it will also generate more links for a search engine to find you. A blog will litter your site with keywords that will allow customers using broader or indirect searches to find you. Putting these blogs on a social media platform is also a good way to generate more results toward your site.
- Make your website smartphone and tablet compatible
Mobile phones and tablets are used by a colossal portion of web users. Overlooking this can mean losing a significant number of customers. Research ways to invest in making your service site easily navigated by tablets and phones. The traffic you will get from it will more than circumvent the cost.